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What's Up Wednesday - "Sorry, I Don't Speak Librarian: Finding Your Voice and Writing for Your Audience"
Presenter: Trente Arens, Marketing Manager at Naperville Public Library
Oftentimes, we fall into the habit of writing on autopilot. We use the same language, acronyms, jargon, and naming conventions in all of our pieces without first considering who we are trying to reach with each message. This webinar will cover how to shift the focus of your marketing back to your target audience to ensure you're communicating more effectively. Every brand also has its own voice and personality--even your library! We'll discuss how to identify that voice as well as tips for applying it to your writing and marketing materials.
Registration Link: https://www.zoomgov.com/webinar/register/WN_twR96GhMSrq1YLBt14L4cA
- Date:
- Wednesday, February 12, 2025
- Time:
- 11:00 AM - 12:00 PM
- Time Zone:
- Eastern Time - US & Canada (change)
- Audience:
- General Public Library Directors Public Library Staff Youth Services Staff
- Categories:
- ISL - Virtual Event
The Indiana State Library will make all reasonable modifications to policies and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities. If you require an auxiliary aid or service for effective communication, or a modification of policies or procedures to participate in this program, service or activity of the Indiana State Library, please contact Jill Cunningham, the Indiana State Library’s ADA Coordinator (mailto:jcunningham@spd.IN.gov or 317-473-5140). Notice of a needed accommodation should be provided as soon as possible to allow time for the State Library to arrange for the accommodation; however, notice of a needed accommodation must be provided to one of the above contacts no later than 48 hours in advance.